If you are just starting in affiliate marketing and considering running Facebook Ads you have landed in the right place to find out how to make sure you go about it the right way.
Having a guide to refer back to is important due to there being a lot of ways you can go wrong in setting up a Facebook ad that works and doesn’t get either you Facebook ad account banned or you money wasted in an ineffective ad.
One of the most important points to keep in mind is: NEVER run an ad that uses you affiliate link. Facebook looks for these links all the time even if they are masked by a URL shorten tool like https://bitly.com/ as soon as they find these links they ban you ad account.
To prevent this from ever happening to you send them to either you own blog or a pre-made landing page. This will be expanded upon in a moment.
Next very important matter at hand: Ensure that you blog post or landing page is in complete compliance with Facbook’s Ad Guidelines or again it will be banned or shutdown.
1. Landing Pages: Create Your Own
Sending Facebook users from you ad to a landing page to pre-sell you affiliate product is the best way to go if you want to run an effective ad campaign. You can invite the user to click through from you landing page to the main offer you are promoting.
Ad leads to Action Takers
You invest you money and time to capture traffic with a Facebook ad.
Sometimes users can feel confused if they are sent to a static web page or Facebook business page you can get more success from you ad by directing traffic to a purpose built landing page.
Continuity + Clarity = Conversion
The user needs to see what they expect to see after clicking on you ad and trust that you are delivering the content that you promised them. This also reassures them on what action to take next which for you, creates a converted sale!
What Ingredients Make The Perfect Ad?
Your audience needs to have care factor about what you message is. It must align with their needs and wants in order for them to take an action and click on yours out of hundreds of ads they are exposed to on a given day.
Ads that contain visual images have higher chances of being shared socially with users networks and remembered by more users. Chose a design that will stop users in their tracks and peak their interest.
Be clear about what you message is implying and have a very clear call to action such as “CLICK HERE” or “CLICK TO FIND OUT MORE”
Ad copy (the writing) in you ad should shine a light on peoples emotional and rational triggers and get them to click (by the balancing act of features and benefits you are presenting them).
A landing page that is well aligned with you ad will reduce frustration of the user clicking you ad and enforce you message to them and deliver on its promise.
Software makes building a landing page much easier than it normally is starting from a blank web page. Lead Pages is a market leader and they have designed a service that focuses on building landing pages that convert. If you follow that link you can sign up today for a 14-day free trial.
2. Focus On A Select Audience/Demographic
A focused demographic of people on Facebook is able to be targeted by you ad set. It could be that you want to see what the Baby Boomer demographic is like for conversions or it has been identified as a group of people you affiliate offer is appealing to.
Ad Budget should be small when starting off, around $1 per day is reasonable enough to still gather data on different audiences so you can start to see how well you ad is performing and what users are converting at a high rate.
In the past I have run ads on Facebook that did will at particular times of the day. 2pm Eastern time was actually the best time to run an ad due to the conversions at this time being the highest for all the campaigns I had tested at different starting times throughout the day.
Example of Focused Audience On Facebook:
Retired Males, aged 55+ with no kids at home
Female Business Owners, Married, 40+ with 2+ kids
Retired Veterans, 45+ in the United States
These targeted demographics may not be the best converting for you ad forever that’s why it’s important to test different groups. If the affiliate offer you selling has information or data on which kinds of people usually have the highest rate of purchase I would stick to that group when targeting on Facebook.
As a general piece of guidance you want to avoid targeting students in college under the ages of 25 as they generally are pretty broke and have no money. Unless the offer fits that niche specifically!
3. Ad Profitability/Spending Goals
Before you go all gun hoe and spend hundreds of dollars on Facebook make sure you have written down you end goals for the campaigns. In most cases it will be profitability, spend $200 and make back $400.
In any case make sure you have a clear direction for you Facebook Ads and how much you are willing to spend to make sure you can kill ads that are under performing and not making you money.
4. Set Time Constraints
There are a few different time frames to consider when setting up you Facebook ad campaigns for affiliate marketing. Are you looking for more social engagement to you page that is promoting an offer? Or do you only have 72 hours to promote an offer ? In either case you will need to adjust you budget spend and strategy of delivery.
The longer you time frame for you ads the more testing and adjusting you can carry out and make you ads better as time passes.
5. Make Your Pictures Pop!
Visual ads have to be congruent with what the offer is that you are providing them. If the ad is targeting entrepreneurs who want to make money online, make sure the image is something relevant to that niche.
Conversely, if the product is related to team management you could have something like an office that looks out of control and disorganized to get the idea across.
Color schemes can be a major contributing factor in you ads as well, generally the color red works across all industries and niches it is by far the highest converting because it grabs peoples attention, so to incorporate red text, backgrounds and borders would be a wise move.
6. Give Instruction To Take Action
Making you call to action as black and white (figuratively) as possible will ensure you aren’t missing out on likes, opt ins, sales, shares and commissions. People have an innate ability to not read things that are right in front of them so having that bit of extra encouragement and “do this now” type prompt will always be beneficial.
Don’t take a chance on people in this regard and always make sure you clear and concise with you calls to action as they could be lost even if they are interested in what you sell.
In other words if you want someone to click a link to sign up for free make sure you ad specifically says in bold text lettering “sign up for a free training now”. This will prevent unnecessary losses in terms of leads and potential customers.
7. Limit Your Budget And Time
To prevent unnecessary over-spending and a horrible shock when you look at you Ads manager after a week of running you campaign make sure you set a start and end date for each ad set. This will limit the time in which you ad runs so as not to over spend.
Budget limits are also important and limit spending for each ad on any given day that you ad is running. Make sure you spend the time figuring out how much and for how long you can spend money on any given ad to protect yourself.
8. CPM Bids vs CPC
CPM means cost per 1,000 impressions on Facebook this is a good starting point to receive data on you campaigns and refine you ads until you ready to switch over to Cost Per Click for Ads that are high performers’ ad have a decent ROAS (Return On Ad Spend).
You may find in some cases that CPM campaigns are actually out performing you CPC campaigns, if this is the case stick to the one that is making more conversions and sales and is the best return for you money.
9. Test A Lot Of Different Ads
Test early and test often is some of the best advice I can give when it comes to running Facebook Ads. The slightest of differences on some ads will dramatically outperform other ads and this is worth testing for in both imagery and ad copy text on every ad you build.
Be Always testing, tweaking, modifying you ads to see if there’s more profitable ways of stretching you ad budget to get more sales. Start small with just 3 different ad variations and expand them from there, if you find you have one clear performer just keep in mind that at some point it will likely start under performing.
This is when you should have back up ads that are ready to take its place in the hierarchy and keep earning you affiliate commissions.
Here is a list of ad Variations to test:
- Ad copy text
- Calls to Action
10. Get On Facebooks’ Good Side Early
If there’s one thing Facebook rewards, it’s when people like you page. It means you offering the community of Facebook value which in turn builds more social engagement and more opportunities for new audiences and demographics to be created (which Facebook loves to advertise to).
Running campaigns that only focus on page likes and engagement in turn get you in the good books with Facebook and you ads will be approved faster.
Start with an internal campaign to feed Facebooks ecosystem a little, then over time move into external campaigns that send you audience (people who have liked you page) outside of Facebook.
Be sure to refer back to this post before you run you next Facebook Ad for an affiliate offer, Your wallet will thank you and hopefully you will feel more confident with setting up a successful ad.
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